Dronley
Coins
Project
Service Design
Roles
Collaboration with Forestry Specialists
User Research
Market Research
Service Design
UX prototyping
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Year
2020
The Challenge
RSA Competition - A New Leaf
How might we utilise local woodland resources to stimulate inclusive and sustainable economic activity?
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Tackling the brief by researching the volunteer touchpoints of the woodlands. Who takes care of local land and what is the reward?
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Research proved that not enough young people are becoming involved in helping nonprofit organisations maintain the forests. Dronley coins was a context specific closed-loop initiative that would make youth feel they are contributing and being rewarded for what they are doing.
Dronley woods was a local woodland that was the inspiration and research material.
The Solution
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